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Qualitative tourism research: Focus groups

Focus groups advance knowledge about products and services in the tourist field. This chapter outlines the characteristics and purpose of focus groups, highlights the advantages and disadvantages of focus groups and details the role of the facilitator. Factors influencing focus group participants are listed and the composition of focus groups is investigated. Processes involved in conducting focus groups and the nature of the data collected follows. The use of focus groups in tourism research is examined and is followed by a case study of 'transformative heritage tourism experiences', which illustrates one of the many ways available for using focus group methodologies in tourism studies.

History

Editor

Hillman W; Radel K

Volume

82

Start Page

184

End Page

199

Number of Pages

16

ISBN-13

9781845416393

Publisher

Channel View Publications

Place of Publication

Bristol, UK

Open Access

No

Author Research Institute

Centre for Tourism and Regional Opportunities

Era Eligible

Yes

Number of Chapters

12

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