Promoting Kashmir as an Abode of Peace tourism destination by India and Pakistan

The aim of this chapter is to propose peace as a value education. It identifies challenges and opportunities for building peace infrastructure and marketing Kashmir as a peace-brand tourism destination for peaceful coexistence. It contributes to the theory of tourism and peace studies with 18 dimensions for promoting peace, with an objective of disarmament for economic development, social transformation, and prosperity of millions in India and Pakistan.