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Private and public : eye movement and eye tracking in marketing

chapter
posted on 06.12.2017, 00:00 authored by En LiEn Li, J Breeze, Michael HorsleyMichael Horsley, D Briely
There has been an exponential growth in eye research and concomitant use of eye-tracking methodologies in the last decade. Improvements in eye-tracking technologies, enhancements in the sophistication of eye-tracking data analysis software and the development of smaller, more portable and mobile eye trackers has immeasurably increased the range and volume of applications. Komorgortsev (2011), using Google Scholar, has demonstrated that eye-tracking-based research publications had reached over 2000 articles and papers in 2011.

History

Editor

Horsley M; Eliot M; Knight BA; Reilly R

Start Page

201

End Page

209

Number of Pages

9

ISBN-13

9783319028675

Publisher

Springer

Place of Publication

Switzerland

Open Access

No

External Author Affiliations

Objective Eye Tracking Pty Ltd, Australia; School of Business and Law (2013- ); TBA Research Institute; University of Sydney;

Era Eligible

Yes

Number of Chapters

25