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Private and public : eye movement and eye tracking in marketing
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posted on 2017-12-06, 00:00 authored by En LiEn Li, J Breeze, Michael HorsleyMichael Horsley, D BrielyThere has been an exponential growth in eye research and concomitant use of eye-tracking methodologies in the last decade. Improvements in eye-tracking technologies, enhancements in the sophistication of eye-tracking data analysis software and the development of smaller, more portable and mobile eye trackers has immeasurably increased the range and volume of applications. Komorgortsev (2011), using Google Scholar, has demonstrated that eye-tracking-based research publications had reached over 2000 articles and papers in 2011.
History
Editor
Horsley M; Eliot M; Knight BA; Reilly RStart Page
201End Page
209Number of Pages
9ISBN-13
9783319028675Publisher
SpringerPlace of Publication
SwitzerlandPublisher DOI
Full Text URL
Open Access
- No
External Author Affiliations
Objective Eye Tracking Pty Ltd, Australia; School of Business and Law (2013- ); TBA Research Institute; University of Sydney;Era Eligible
- Yes