Nature tourism : do bears create a sense of place?

Extreme sports, adventure and ecotourism are bringing increasing numbers of people into remote backcountry areas worldwide. The number of people visiting wilderness areas is set to increase further and nature tourism is the fastest growing sector in the $3.5 trillion globalannual tourism market (Mehmetoglu 2006). What impacts will this have on the social perceptions, economic and conservation values of these areas and the species which are found there? Reflecting on over a decade’s research on the impacts of the bear-viewing ecotourism industry in British Columbia (BC), Canada, this chapter considers place and ‘place making’ via a case study of bear tourism in British Colombia.