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Murder, mayhem and clever branding : the stunning success of J.B. Fletcher
This chapter describes the development, evolution and success of the fictional detective and creative writer, Jessica Fletcher, of the successful, 'Murder, She Wrote' television series.
History
Editor
Anderson J; Miranda C; Pezzotti BStart Page
177End Page
187Number of Pages
11ISBN-13
9781137483683Publisher
Palgrave MacmillanPlace of Publication
Hampshire, UKOpen Access
- No
Era Eligible
- Yes
