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Murder, mayhem and clever branding : the stunning success of J.B. Fletcher

chapter
posted on 2017-12-06, 00:00 authored by R Franks, Donna BrienDonna Brien
This chapter describes the development, evolution and success of the fictional detective and creative writer, Jessica Fletcher, of the successful, 'Murder, She Wrote' television series.

History

Editor

Anderson J; Miranda C; Pezzotti B

Start Page

177

End Page

187

Number of Pages

11

ISBN-13

9781137483683

Publisher

Palgrave Macmillan

Place of Publication

Hampshire, UK

Full Text URL

Open Access

No

Era Eligible

Yes

Edition

1st International

Number of Chapters

20

Usage metrics

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Categories

Keywords

Creative writingCrime writingGenre writingPopular cultureCreative Writing (incl. Playwriting)

Licence

CQUniversity General 1.0

Exports