Mixed methods research

Mixed methods research is customarily recognised as research that merges quantitative and qualitative and methods. To mixed methods academics, merging requires “collecting, analysing, and interpreting quantitative and qualitative data in a single study or in a series of studies that investigate the same underlying phenomenon” (Leech and Onwuegbuzie, 2009, p. 2 65). While mixed methods research is presently extensively acknowledged in the tourism discipline, it is not as customary as single methods. Contrasted with those researchers who meticulously use qualitative or quantitative methods, there are a scarcity of sources for tourism investigators striving to use mixed method research in their individual research (Hillman and Radel, 2018; Iaquinto, 2018).