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Marketing a sustainable rural utopia : the evolution of a community festival
As traditional rural economies decline, new consumption-basedeconomies are taking their place. Increasingly, these new economies arebeing constructed and places being re-imagined, reinvented and re-packagedto attract urban consumers. Spearheading this transition is a multitude of festivals that seek to position a given place positively within aburgeoning and highly competitive tourism marketplace. There is a proliferationof festivals spanning wine, cuisine, arts and heritage throughoutrural Australia; Gibson and Connell (2005) estimate that some 600 musicfestivals exist in New South Wales alone.
History
Editor
Gibson C; Connell JStart Page
194End Page
208Number of Pages
15ISBN-13
9781845411671Publisher
Channel View PublicationsPlace of Publication
Bristol, UKOpen Access
- No
Era Eligible
- Yes