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Islamic tourism in India and Pakistan : opportunities and challenges

chapter
posted on 06.12.2017, 00:00 authored by Muhammad HaqMuhammad Haq, Anita MedhekarAnita Medhekar
This chapter is based on a study of tourism in India and Pakistan and is associated with Islamic faith and practices in both countries. Islam-oriented destinations in both countries have been marketed as products of heritage, cultural, historical, or archaeological tourism. The aim of this chapter is to present the argument that all tourism destinations linked with Islam in India and Pakistan need to be marketed as Islamic tourism products. This chapter makes a contribution to the theory and practice of tourism, marketing, and Islamic marketing. The discussion in this chapter covers the historical perspective of Islamic tourism in literature review and provides an understanding of halal branding of Islamic tourism in the context of India and Pakistan. Recommendations are provided to governments at local, regional, and national levels, private sector, and the local population to reap benefits from opportunities arising from Islamic tourism. The findings and conclusion of this chapter also attempt to make a social and political contribution by promoting peace, mutual social harmony, and universal spiritual understanding between the people of India and Pakistan for economic prosperity.

History

Editor

El-Gohary H; Eid R

Parent Title

Islamic tourism trends, challenges, and opportunities in the global economy

Start Page

190

End Page

216

Number of Pages

27

ISBN-13

9781466662728

Publisher

IGI Global

Place of Publication

Hershey, PA

Open Access

No

Era Eligible

Yes

Edition

1st

Number of Chapters

11