Interviews in tourism research

The method of interviewing in tourism research is of benefit for acquiring an in-depth perception of a subject where disparities in opinion, viewpoint, influences, activities and habits are predicted. These disparities can be observed between collections of people or between populations. The advantages of this type of awareness have been highlighted as a significant undertaking for tourism academics, particularly following the quantitative prejudice of a great deal of past tourism research (Jamal and Hollinshead, 2001). Since the beginning of the twenty-first century, interview techniques have been appreciated for better explicating tourism in complicated, current situations where tourism is increasingly acknowledged as a multi-faceted, multi-structured experience that is thick with plural values, explanations and outcomes. The principal tenet of tourism is now subject to the goal of ‘keeping pace with’ the rising dominance of tourism globally (Picken, 2018). Methodologically, interviews are the most suitable for research that aims to deliver questions that entail an in-depth, personal reply (Picken, 2018; Hillman and Radel, 2018).