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Human resource management innovation in regional Australia
chapter
posted on 2023-05-08, 04:33 authored by Linda ColleyLinda Colley, Amarakoonge AmarakoonAmarakoonge AmarakoonThis case study investigates the challenges of attracting and retaining staff in regional labour markets. It outlines how a regional company thrived, expanding in a competitive market, and confidently deciding to compete not on cost but on a different value proposition for its employees and its clients. Our case study referred to anonymously as ‘RegionalOrg’ has its head office in North Queensland. The study included multiple sources of data, including company policy and strategy documents, as well as interviews and focus groups with key personnel involved in the development and application of RegionalOrg’s human resource (HR) policies and processes. Despite regional skills shortages, RegionalOrg has been successful in attracting and retaining quality staff. The chapter sheds light on RegionalOrg’s HR recruitment and retention strategies and challenges. It outlines RegionalOrg’s clear business strategy, and how that business strategy and value proposition is the basis of its attraction and retention of employees.
History
Editor
Alam Q; Grose RStart Page
148End Page
163Number of Pages
16ISBN-10
1003256716ISBN-13
9781003256717Publisher
RoutledgePlace of Publication
Abingdon, Oxfordshire, UKPublisher DOI
Open Access
- No
Era Eligible
- Yes