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Governing consumption : mobilising 'the consumer' within genetically modified and organic food networks

chapter
posted on 06.12.2017, 00:00 by Stewart Lockie, Nell Salem
The history of food production, distribution and regulation is replete with attempts to influence and control the consumption behaviour of others. Examples range from direct state intervention in what substances are ingested (e.g. the iodization of salt) to more subtle attempts to influence the decisions people are likely to make through advertising, education and scientific advice (e.g. the 'Food Pyramid'). Attempts to influence food consumption are often characterized by conflict and debate. Attempts to mobilize people as consumers of genetically modified (GM) and organic foods in particular show this conflict to manifest in a range of social spheres including, broadly, regulatory processes and institutions, the media and public relations, social movement organizations and the marketplace (Babninard and ]osling 2001). In this chapter we are. not concerned with debates between proponents of GM and organic foods as such, but with the broader range of strategies deployed by proponents of GM and organic foods to mobilize people as consumers of these foods.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Editor

Higgins V; Lawrence G

Start Page

153

End Page

168

Number of Pages

16

ISBN-10

0415352290

Publisher

Routledge

Place of Publication

London

Open Access

No

External Author Affiliations

Centre for Social Science Research;

Era Eligible

Yes

Number of Chapters

12

Exports

CQUniversity

Exports