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Friends and relatives as a destination information source

This research looks at the significance of friends and relatives as an information source for consumers planning holidays. Recent research has largely ignored friends and relatives as destination information sources and has focused instead on the Internet. Two categories of friends and relatives are identified, friends and relatives who live in a destination and friends and relatives who have visited a destination of interest. An exit survey of 1,203 tourists departing a major international destination in Australia found that while the Internet was an important source of information, friends and relatives were as important, if not more, regardless of country of origin and age. These findings indicate that information from friends and relatives and the Internet are complementary rather than exclusive in the minds of consumers. © Copyright 2017 by Emerald Publishing Limited All rights of reproduction in any form reserved.

History

Editor

Chen JS

Volume

13

Start Page

111

End Page

126

Number of Pages

16

ISBN-13

9781787434882

Publisher

Emerald Publishing Limited

Place of Publication

Bingley, West Yorkshire, England

Open Access

No

Author Research Institute

Centre for Tourism and Regional Opportunities

Era Eligible

Yes

Exports