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E-tailing : a snapshot of Australia’s top 25 retailers

chapter
posted on 06.12.2017, 00:00 by Ritesh Chugh, Srimannarayana Grandhi
E-tailing is gaining momentum in Australia as traditional retailers are moving towards the adoption of a clicks and bricks strategy. Electronic retailing or E-tailing can be described as selling goods to customers directly through electronic means. Although this Business-to-Consumer phenomenon is not new, it is helping retailers to conduct business online with virtual storefronts and to reach local and global customers who are disadvantaged by geographical and other distinct barriers. This chapter starts by detailing the current state of e-tailing with supporting statistical figures from recent research with a specific emphasis on Australia. Overall growth in Internet accessibility rates across Australia clearly demonstrate e-tailing’s importance to online customers. Literature review once again proves the fact that Internet not only creates opportunities for retailers but also poses many challenges. Further discussion provides an understanding of the suitability of the retailing channel for different products and services. This study then analyses the usability of Australia’s top twenty-five retailers’ websites focussing on website usability factors, such as navigation, searchability, purchasing, layout and clarity, information content, and web browser compatibility. Australia’s e-tailing initiatives might be lagging behind most developed markets, however recent research indicates that there is a significant growth in this online activity and it will continue to attract more and more online customers in the coming years as retailers jump on the e-tailing bandwagon.

History

Parent Title

Strategic and Pragmatic E-Business : Implications for Future Business Practices.

Start Page

297

End Page

313

Number of Pages

17

ISBN-13

9781466616196

Publisher

IGI Global

Place of Publication

UK

Open Access

No

External Author Affiliations

Learning and Teaching Education Research Centre (LTERC); Learning and Teaching Education Research Centre (LTERC); Melbourne International Campus;

Era Eligible

Yes

Number of Chapters

18

Exports