Developing sustainable governance systems for regional sustainability programmes and green business practices; The case of 'Green' Timber

Achieving sustainable consumption and sustainable living is a response to the scientific and international communities’ concern that the world is living beyond its ecological systems, facing a potential crisis with regard to its environmental and other resources. All individuals, firms and communities, in relation to production of housing, transport and food consumption decisions must unite to develop sustainable change and well being. They all have a role to play in creating and promoting sustainable community development. Sustainability is an umbrella term that incorporates sustainability’s environmental, social and economic dimensions and takes on such ideas as reducing environmental impact, enhancing quality of life, minimising waste, taking a life cycle approach and looking at ecological preservation for future generations. From a business perspective sustainable green practice incorporates all elements of business from inputs procurement, manufacture, packaging design and marketing. To ensure the process of sustainable business is successful and ethical the goals of sustainability and good governance need to be managed in business practice. This chapter offers an overview of current implementation of green governance systems that relate to regional sustainability programmes and green firm’s practices. This work offers credibility to the field of sustainability research and practice by identifying and discussing all actors in the business community and how they interact with sustainability. From a regional alternaperspective innovative primary producers and resource stewards often take up green initiatives with little or no knowledge of the governance quality and legitimacy of the schemes they are seeking to implement. This chapter looks at market-based sustainability initiatives, investigates the strengths and weaknesses of two timber certification programmes, and identifies some key governance requirements to improve green practice at the global, regional and local levels.