Crisis management in tourism: Preparing for recovery

In this chapter the authors focus their attention on the human dimension of post-crisis recovery. Many tourism organisations have a strong emphasis on developing a systems-based approach to managing both the crisis and the post-crisis recovery. However, this leaves open the question of whether management and staff have the requisite skills and psychological preparation to deal with the extreme stress which can be engendered by a crisis. The authors focus on a PPRR Crisis management model in preparing people to deal with crisis events. The elements of the model are prevention, preparation, response and recovery from which learning ensues.