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Comparing personally tailored video- and text-delivered web-based physical activity interventions-the medium and the message : an eye-tracking study
chapter
posted on 2017-12-06, 00:00 authored by Corneel VandelanotteCorneel Vandelanotte, Stephanie AlleyStephanie Alley, Nayadin PersaudNayadin Persaud, Michael HorsleyMichael HorsleyThe current study aims to evaluate, by means of an eye-tracking methodologies and interviews, whether a video-tailored physical activity intervention results in higher level attention, recall and understanding in participants when compared to a traditionally text-tailored intervention. Currently, there is no published research applying cutting-edge eye-tracking technology to assess optimal delivery modes of information in health behaviour intervention websites. It is hypothesised that the video-tailored intervention will produce superior attention, recall and understanding in participants when compared to a text-tailored intervention.
Funding
Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)
History
Editor
Horsley M; Eliot M; Knight BA; Reilly RStart Page
245End Page
265Number of Pages
21ISBN-13
9783319028675Publisher
SpringerPlace of Publication
SwitzerlandPublisher DOI
Full Text URL
Open Access
- No
External Author Affiliations
Institute for Health and Social Science Research (IHSSR); School of Education and the Arts (2013- );Era Eligible
- Yes