Comparing personally tailored video- and text-delivered web-based physical activity interventions-the medium and the message : an eye-tracking study

The current study aims to evaluate, by means of an eye-tracking methodologies and interviews, whether a video-tailored physical activity intervention results in higher level attention, recall and understanding in participants when compared to a traditionally text-tailored intervention. Currently, there is no published research applying cutting-edge eye-tracking technology to assess optimal delivery modes of information in health behaviour intervention websites. It is hypothesised that the video-tailored intervention will produce superior attention, recall and understanding in participants when compared to a text-tailored intervention.