CSFs for service industry SMEs successfully adopting e-commerce system : a study from China

This research focused mainly on understanding the common critical factors for China’s small and medium enterprises (SMEs) in service industry successfully adopting e-commerce system. Based on 73 initial items discussed from previous research and literature review, focus group study and pilot test was conducted first. As a result, a total of 21 factors were explored and then catogrised into six components by strength of relationship including Web Site Effectiveness & Cost, e-Marketing, Web Site Design & Image, Managing Chang & Customer Acceptance, Knowledge, and Staff & Skills. This paper also made the recommendations with a brief guideline to be used for China’s service industry SMEs successfully adopting e-commerce systems. Finally, several topics were provided for further research.