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Assessing user engagement in a health promotion website using social networking

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posted on 06.12.2017, 00:00 by R Tague, A Maeder, Corneel Vandelanotte, G Kolt, Cristina Caperchione, R Rosenkranz, T Savage, Anetta Van Itallie
Remote provision of supportive mechanisms for preventive health is a fast-growing area in eHealth. Web-based interventions have been suggested as an effective way to increase adoption and maintenance of healthy lifestyle behaviours. This paper describes results obtained in the “Walk 2.0” trial to promote physical activity through a self-managed walking programme, using a social networking website that provided an online collaborative environment. Engagement of participants with the website was assessed by monitoring usage ofthe individual social networking functions (e.g. status post). The results demonstrate that users generally preferred contributing non-interactive public posts of information concerned with their individual physical activity levels, and more occasionally communicating privately to friends. Further analysis of topics within posts was done by classifying word usage frequencies. Results indicated that the dominant topics are well aligned with the social environment within which physical activity takes place. Topics centred around four main areas: description of the activity, timing of the activity, affective response to the activity, and context within which the activity occurs. These findings suggest that strong levels of user awareness and communication occur in the social networking setting, indicative of beneficial self-image and self-actualisation effects.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Editor

Scott RE; Mars M; Maeder AJ

Start Page

84

End Page

92

Number of Pages

14

Start Date

01/01/2014

ISBN-13

9781614994558

Location

Durban, South Africa

Publisher

IOS Press

Place of Publication

Amsterdam, Netherlands

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Institute for Health and Social Science Research (IHSSR); Kansas State University; School of Human, Health and Social Sciences (2013- ); University of British Columbia; University of Western Sydney;

Era Eligible

Yes

Number of Chapters

13