An audience response system : a tool for management learning research?

This paper examines the use of an audience response system (ARS) as an appropriate tool for use in management learning and the researching of management learning. The ARS was used at the organization’s Annual Conference and the data collected by the ARS enabled the instant sharing of the participants’ views respect to some operational issues that had arisen through the course of the year leading up to the Annual Conference. The paper is an important contribution to the theory of management learning and supports the premise that an ARS is an appropriate research tool to investigate an organizational knowledge problem.