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An application of quasi-experiments to study humour in tourism settings guided by post-positivism

chapter
posted on 18.10.2021, 03:14 by Anja PabelAnja Pabel
The focus of this chapter is on adopting a quasi-experimental research design to investigate humour in tourism settings. The overall aim of my PhD thesis was directed at understanding tourists’ responses to humour. To achieve this overall aim, I conducted a quasi-experimental field study at two tourism settings using a self-administered questionnaire. The intent of this quasi-experimental field study was to measure the effect that changing humour scenarios had on tourists and to investigate how key variables related to one another. This chapter addresses in detail why I selected a quasi-experimental research design and the decisions that needed to be made along the way.

History

Editor

Pabel A; Pryce J; Anderson A

Start Page

38

End Page

49

Number of Pages

12

ISBN-13

9781845418267

Publisher

Channel View Publications

Place of Publication

Bristol, UK

Open Access

No

Era Eligible

Yes

Chapter Number

4

Number of Chapters

15

Parent Title

Research paradigm considerations for emerging scholars