A simple guide to choice modelling and benefit transfer

The material in this chapter is aimed at providing a relatively simple summary of the issues involved in using choice modelling and benefit transfer. The focus is aimed at the consultant and student level, where the need may be for a practical understanding or guide to implementation without developing a detailed knowledge of the technique. More detailed theoretical information on choice modelling and benefit transfer is available in the next chapter, while the case studies in the subsequent chapters illustrate many of the points summarised in this chapter.