A model to demonstrate the common CSFs in e-commerce business satisfaction for measuring e-commerce success

Since 2005, the number of small to medium enterprises (SMEs) involved in electronic commerce (ecommerce) has grown significantly. While there were some early success stories resulting from the use of Internet (e.g. Ebay, Dell, Cisco, and Amazon), there were also numerous stories of businesses that failed in their quest for success, such as Webvan, eToys, Boo, etc. (Apigian, Ragu-Nathan, Ragu-Nathan & Kunnathur 2005, p.123). Even for businesses that did not fail, there is still the question of whether there are any benefits from the use of IT/e-commerce since it may be hard to determine whether the benefits of doing business via the Internet outweigh its costs (Apigian, Ragu-Nathan, Ragu-Nathan & Kunnathur 2005, p.123). In the meantime, some businesses are satisfied with e-commerce systems and some are not. More and more researchers have focused therefore trying to gain better understanding of e-commerce success. Thus, the demand is becoming more urgent to find effective methods to measure e-commerce success.