A grounded theory approach to tourism

In this chapter, we will outline the background and common usage of grounded theory. We then discuss how grounded theory is used in specific research situations. This will be followed by a case study of backpackers travelling around Australia, and whether or not they experienced the 'authentic Australia' in their journeys. Then, we discuss grounded theory in practice and the steps in the process of 'doing' grounded theory. We conclude the chapter with some final thoughts concerning the presentation and writing up of the research outcomes of the grounded theory research approach.