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Tourism and generation Y

book
posted on 2017-12-06, 00:00 authored by P Benckendorff, G Moscardo, D Pendergast
This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

ISBN-10

1845936019

ISBN-13

9781845936013

Publisher

CABI

Place of Publication

Wallingford, Oxfordshire, UK ;

Open Access

  • No

Era Eligible

  • No

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    Categories

    Keywords

    Generation YTourismTourist behaviourTourist Behaviour and Visitor Experience

    Licence

    CQUniversity General 1.0

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