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Research of human interactions in marketing (RHIM) : symposium proceedings, February 1999

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posted on 2017-12-06, 00:00 authored by Antony Ward
"These are the proceedings of the Symposium held by the Research of Human Interactions in Marketing Group (RHIM) on Wednesday, 17 February 1999. The papers presented comprised competitive papers (CP), contained in these proceedings, and in work-in progress papers (WP), for which the programme is given."--p. 2.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Publisher

Central Queensland University

Place of Publication

North Rockhampton, Qld.

Open Access

  • No

Era Eligible

  • No

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    Keywords

    MarketingMarketing Research Methodology

    Licence

    CQUniversity General 1.0

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