Agribusiness and society: Corporate responses to environmentalism, market opportunities and public regulation

"Agribusiness and Society explains why some corporations successfully introduce environmentally friendly innovations, and others do not. The key to understanding contrasting outcomes is examining the interaction between internal corporate environments, where profit and efficiency considerations predominate, and external environments, where consumer preferences, NGO pressures and government regulation are important. The book also explores possible new roles for the public sector. The result is a sophisticated and critical analysis of business practices and regulatory systems in the agro-food sector."--BOOK JACKET.